With a strong military presence on the Monterey Peninsula, many local businesses proudly support service members and their families. In return, military communities contribute to the local economy through ongoing patronage and word-of-mouth support. Many business owners are veterans themselves or have close family ties to military service, creating a natural connection that’s reflected in generous discounts and welcoming policies.
Eat & Drink
Jacks Monterey
Inside Portola Hotel, Monterey
jacksatportola.com
Call for discount amount and other specials.
La Sala’s Bi-Rite Market
250 Casa Verde Way, Monterey
lasalasbirite.com
A longtime favorite of Naval Postgraduate School students, this family-owned deli is famous for its tri-tip sandwich and hearty daily specials.
Military Discount: 10% off
Tourism
Monterey Bay Food Tours
Downtown Monterey
montereybayfoodtours.com
Explore the flavors of Monterey on a guided walking tour—perfect for date day or visiting guests.
Military Discount: Up to 15% off
Monterey Touring Vehicles
2228 Del Monte Ave, Monterey
montereytouringvehicles.com
Cruise Highway 1 in a vintage convertible or classic car.
Military Discount: Up to 15% off
Monterey Zoo
400 River Road, Salinas, 93908
montereyzoo.org
Get up close with wild, exotic animals in a beautiful natural setting.
Military Discount: 10% off yearly pass for active military
Lodging
Asilomar Hotel & Conference Grounds
800 Asilomar Ave, Pacific Grove
visitasilomar.com
Rustic lodge-style accommodations in a serene park-like setting.
Military Discount: 10% off lodging
Hotel Carmel
Corner of 4th & San Carlos, Carmel
thehotelcarmel.com
Charming boutique hotel, ideal for a local escape or visiting family.
Military Discount: 10% off
Mariposa Inn & Suites
1386 Munras Ave, Monterey
mariposainnmonterey.com
Comfortable rooms just minutes from downtown.
Military Discount: 10% off
Martine Inn
255 Ocean View Blvd, Pacific Grove
martineinn.com
Historic inn with antique furnishings and bay views.
Military Discount: 15% off Mon–Thurs stays
Old Monterey Inn
500 Martin St, Monterey
oldmontereyinn.com
Romantic bed & breakfast with lush gardens and historic charm.
Military Discount: 10% off regular rates
Wellness & Shopping
Budget Blinds of Monterey County
Mobile service throughout the county
budgetblinds.com
Custom window coverings and in-home consultations.
Military Discount: 20% off Signature Series products
Salty Soul Sanctuary
Carmel Plaza, 3rd Floor
saltysoulsanctuary.com
Yoga and Pilates studio with tranquil vibes and group classes.
Military Discount: “Community Heroes” rate on memberships
Family & Fun
City of Monterey Parking
monterey.org
Active-duty service members and dependents can access 2 hours of daily free parking in designated garages with a $20 yearly pass.
City of Monterey Parks & Recreation
- Camping & Hiking: $5 off vehicle campsites and $2 off hiker campsites for Active Duty & Retired U.S. Military, Disabled U.S. Veterans
- Recreation Activities: Active duty military and families receive the Monterey Resident Fee, regardless of residence
Monterey Museum of Art
559 Pacific St, Monterey
montereyart.org
Rotating exhibitions, workshops, and art programs.
Military Admission: Free for active duty
Monterey-Salinas Transit (MST)
mst.org
Active duty military are eligible for discounted fares and day passes.
National Steinbeck Center
1 Main St, Salinas
steinbeck.org
Explore the legacy of John Steinbeck. Blue Star Museum status offers free admission for active duty and families Memorial Day–Labor Day.
Military Admission: $13
Pacific Grove Museum of Natural History
165 Forest Ave, Pacific Grove
pgmuseum.org
Hands-on exhibits on ecology, geology, and culture.
Military Admission: $8
Sea Otter Classic
Weathertech Laguna Seca Raceway, Salinas
seaotterclassic.com
Bicycling and outdoor adventure festival.
Military Discount: 20% off festival passes and athlete registration (includes family)
Base Resources
Ord Military Community
Exclusive ticket discounts for amusement parks, zoos, and attractions.
navylifesw.com/monterey
MWR Monterey Tickets & Travel
Located at Ord Military Community.
Special pricing on local and statewide destinations for military families.
navylifesw.com/monterey
Note: Discounts and offers are subject to change. Contact businesses directly for the latest details and be prepared to show military ID.
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