We would love to help you build a marketing plan for your business or organization. To get more information about the various options, just click the hyperlinks.
For more information about marketing, please reach out to our Account Executive, Jenna Keisling, at 831-582-1770 or by email at jkeisling@montereybayparent.com.
Here are some of the services we offer:
PRINT ADVERTISING: Our monthly print issue is distributed throughout Monterey County and in selected areas of Santa Cruz County. We also distribute the digital issue of the magazine to 27,000+ each month via email and our website.
We offer ads in a variety of sizes and price points and offer discounts for bundled products and multi-issue print ads. Specialized print products include our new postcard insertion. The postcard is available for a sole sponsorship or you can participate in one of our group postcards.
Another exciting product is our sponsored content. We can write an article tailored to highlighting your business or organization and have it appear in one of our print issues as well as on our website. It’s a great way to introduce a new business, share information about special products or services, establish you or your business as an authority on a particular topic, or otherwise help our readers get to know about you.
In addition to Monterey Bay Parent (published eleven times a year) we also print Monterey Bay Military Parent once yearly for distribution to local military families.
In general, each issue is themed and offers a unique opportunity to reach our market with your message.
DIGITAL PRODUCTS: Our website is a popular source for events, things to do, and parenting information. We have a variety of options for you to be included in our website that reaches over 20,000 users per month. We have run-of-site banner ads, leaderboards, specialty ads such as video and sneaker ads, and sponsorships of popular directories such as our education and summer camp directories.
We send two weekly newsletters to over 9,000 engaged parents each time (with an open rate of 46%) and have ads available on the newsletter that click directly to your site. Those ads are seen by almost 18,000 readers each month. We can also send a newsletter for your business to our list as well as send a dedicated email to curated lists of local parents. We built the list by working with you to select appropriate demographics such as zip code, family income, age of children, and other factors. These special email sends can be sent to 20,000 or more email addresses.
We have a very active presence on social media including our Facebook page, private Facebook parent group, and Instagram. We offer sponsored posts and reels to help you reach our audience with your message and we can help you with the production.
SPECIAL SPONSORSHIPS: We have unique opportunities for sponsorships including our Baby Club and Birthday Club.
EVENTS: Each year we hold our Back to School Bash in early August at Del Monte Center in Monterey. It’s a great way to meet parents one-on-one and share information about your product or service. In addition to booth space, we also offer special sponsorships. In the spring, we hold the Summer Fun and Camp Expo at Del Monte Center.
We also sponsor numerous events per year and would be happy to discuss your event and how we can work together to make it a success.
For more information about event sponsorships, please reach out to publisher, Andrea Breznay, at 831-582-1373 or by email at abreznay@montereybayparent.com.