Reach Monterey County Customers Directly in Their Inbox
Put your business in front of 20,000 or 30,000 local consumers
with a dedicated email from Monterey Bay Parent,
a publication the community already knows and trusts.
What is email marketing, and why does it matter?
Email marketing means sending your message directly to people’s inboxes. Unlike a social media post that scrolls by in seconds, an email waits until the reader is ready for it, and one click takes them straight to your website.
For local businesses, it’s one of the most direct and affordable ways to reach new customers. You choose who sees your message, you know exactly when it goes out, and you get clear results: how many people opened it and how many clicked.
Why advertise with Monterey Bay Parent
A trusted local voice
Your message arrives from Monterey Bay Parent, a familiar local name, so it gets noticed and opened instead of ignored.
Your business, front and center
A dedicated email carries only information about your business or organization, so it never competes with other advertisers for attention.
Reach the customers you want
From Salinas to Monterey to Carmel, and beyond Monterey County, you can target by age, zip code, and household income. Need parents? Narrow by children’s ages, too.
Pricing
Standard
20,000 recipients
Expanded
30,000 recipients
Have a promo code? Enter it on the form for $200 off.
How it works
- Book your send. Fill out the form below, choose your list size and targeting, and upload your ad.
- We review and confirm. Our team checks your ad and confirms your send date within 2 business days. Then we email you an invoice, payable by credit card.
- Your email goes out. Your message lands in thousands of local inboxes, linking straight to your website.
- Get your results. Seven days after we send your email, we will send you a comprehensive report on how many recipients opened the email and how many clicked through to your link. We will also include insights on how you can follow up.
- Need help? Just give Jenna a call at 831-582-1770 or email her at jkeisling@montereybayparent.com . She’ll answer your questions and help you if needed.
Email Graphic Specs
Share these with your designer before you book.
| Width | 600 px (or 1200 px for extra sharpness on phones) |
|---|---|
| Height | About 800 px; up to 1,200 px (2,400 px at double size) |
| File type | JPG, PNG, or GIF |
| File size | Up to 5 MB |
| Text size | At least 14 to 16 px at display size, readable on a phone |
| Layout | Key message and call to action in the top 500 px |
| Description | A short text summary of your ad, shown when images are blocked |
Two ways to create your email
Send us your graphic
Included in your send price
Already have a designer or finished artwork? Upload one graphic that meets the specs above, and we’ll send it as your email. This is the best choice if you want full control over how your email looks. We will send you a proof for approval before we send your email.
Let us design it
+$100
No graphic? No problem. Check “Design my email for me” on the form and use the notes to tell us your message, offer, and any details to include. Once you submit the form, we’ll contact you to discuss your email design before we start. You’ll be invoiced $100 when the design process begins. Our team will then create your email and send you a proof for approval before we send it. The remainder will be invoiced once you approve your design.
Frequently asked questions
Who receives the email?
Local consumers on a curated list we build with you, based on the demographics you choose. Reach adults across Monterey County, whether or not they’re parents.
How does targeting work?
Choose any mix of age range, zip codes, household income, and children’s ages. Leave targeting blank and we’ll build a list of local consumers at your chosen size.
When will my email be sent?
Pick a preferred week on the form. We’ll confirm your exact date within 2 business days, based on availability.
What size should my graphic be?
600 px wide (or 1200 px for extra sharpness) by about 800 px tall, as a JPG, PNG, or GIF up to 5 MB. See Email Graphic Specs above for details.
Can you design my email?
Yes. Our team can design your email for $100. Just check “Design my email for me” on the form and share your message in the notes. Otherwise, please upload your own finished graphic.
What is the subject line?
The subject line is the first thing recipients see in their inbox, before they open your email. It’s your chance to make them want to click. Add yours on the form. Short and specific works best, about 30 to 50 characters. If you leave it blank, we’ll suggest one for you.
How do I pay?
No payment is collected on the form. After we review and approve your email, we’ll send you an invoice, which you can pay by credit card. If you choose our design service, we’ll invoice the $100 design fee when design begins and the remainder once you approve your design. If we can’t run your ad, you won’t be invoiced.
How do discount codes work?
Enter a valid promo code on the form to save $200. We verify codes before sending your invoice.
Will I see results?
Yes. Seven days after your email goes out, we’ll send you a report showing how many people opened it and how many clicked through to your link, plus insights on how to follow up.
Can I cancel or reschedule?
Once booked, sends can’t be canceled. You can reschedule with at least 24 hours’ notice on a weekday (Monday through Friday).
What kinds of ads do you accept?
We welcome businesses and organizations of all kinds, from restaurants and retailers to home services, health care, and real estate. We reserve the right to decline any ad that isn’t a fit for our audience.
Book Your Email Send
Tell us about your business, choose your audience, and upload your ad. It takes about five minutes.
Let’s plan your send
Want to reach customers in another city, county, or state? We can help with that, too. Just ask.
Questions about advertising? Contact our Account Executive, Jenna Keisling, at 831-582-1770 or jkeisling@montereybayparent.com . We’re happy to help you plan your send. See all our advertising options .