If you will be creating your own ad for our print publication, here are suggestions on getting the best result. We are happy to design the ad for you if you would prefer not to design your own ad.
Please use the following guidelines if you are sending your own artwork. If the file isn't usable we will either need to send it back to you for adjustments or recreate ourselves which will entail charging you a production fee. It may also slow down production or even mean you miss our press date. If you have any questions please contact us ahead of time.
- Our ads are 4 color ads. You need to convert all PMS colors and RGB color in your file to CMYK.
- If an RGB (Red/Green/Blue) file is submitted, it must be converted to CMYK. When the conversion takes place, color shifts can occur.
- All digital art should be at 300 dpi.
- All scanned artwork must be scanned between 300 to 600 Dots Per Inch (DPI). The images should not be scaled beyond 75% and 125% of the image’s original size.
- The smallest type used should not be smaller that 6pt black. We recommended that reverse type or color type be a minimum of 12pt.
- Files must be saved as PDF or JPG. If sending a PDF, be sure to embed all fonts.
- We do not accept native files, save as PDF or JPG.
- Please set up your file in the correct size to avoid a production charge.
- 1/8 page: 3.5" wide x 2.275" tall
- 1/4 page vertical: 3.5" wide by 4.5" tall
- 1/4 page horizontal: 7.25" wide by 2.25" tall
- 1/2 page vertical: 3.5" wide by 9.5 tall
- 1/2 page horizontal: 7.25" wide by 4.5" tall
- Full page: 7.25" wide by 9.5" tall
- Full page bleed: all live copy should be within 7.25x9.5. The trimmed page is 8 1/4 x 10 3/4. Be sure to leave 1/2" bleed all around page.